On the subject of less is more, the thick newspaper that arrived in my postbox on Monday 9th June, had the dreaded promise, at an official paginagtion of 28 pages, of a very large sponsored section, or what the NYT has now decided should be called Advertising Supplements.
About Nigeria, it took up pages 17-24.
Naturally I, and I presume most IHT readers, didn't even scan it, let alone read it.
Back in the day they weren't afforded the 'status' of book pagination. That is to say, a seperate Roman Numeral pagination would be used, keeping in this case the 'official pagination' at 20 pages. Yet now these 8 pages of pap are given all the glory of a regular news page.
I don't much care for that.
Nor do I care for increasing sloppiness in not clearly identifying text rich advertisements as such. On page 7 was a very 'newsy' looking quater page about www.ruvr.ru - Voice of Russia. It should have been, in my humble opinion, tagged clearly as an advertisement. This type of thing used to SOP; less so now. I don't know why.
www.ianwalthew.com
www.aplaceintheauvergne.blogspot.com
Tuesday, 10 June 2008
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