Friday, 7 December 2007

The Business of Green - us ahead of the State

An article about 'U.S ethanol lobby pushes for wider use' (Thursday, December 6th, 2007) reported Senator Bryon Morgan, Democrat of North Dakota, as saying that "in my state we've got 16,000 or 17,000 flex-fuel vehicles." But "we've got only 23 places where you can pull up and say, fill it up with corn".

This is something I am noticing more and more in the whole environmental debate and the IHT's coverage of the business of green - the individual being ahead of the industries that serve them, and ahead of state level legislation and infrastructure.

The IHT has recently reported on individual towns and islands leading the way on wind power, on California setting higher state emissions targets than federal ones.

In short bottom-up change is driving the debate and consumer practice, at least for now. We'll know we're in better shape when the State is ahead of the individual, but we're not there yet.

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