There was a time when, if an oil company wanted to place a quarter page advert on the op-ed pages, with copy that looked like an article and was upfront enough to even admit that it was "donating this week's op-ed pace" to someone, then, well, someone at the International Herald Tribune would stick the word ADVERTISMENT above the quarter page.
With record profits, Exxon is now in the business of donating (not buying) op-ed space.
Why not just buy the paper.
(There's a thought.)
Thursday, 6 March 2008
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