Thursday, 24 July 2008

Change your business plan

Interesting this one. Here we have a broadly consumer brand newspaper company with increased revenues. Thanks to the business-to business division

Lesson for NYT? Get out of consumer information?

Murdoch didn't try and persuade the Sulzbergers because he thought them too hard to persuade; he went after the Bancrofts and their business-to-business properties, and their businessperson 'consumer' brand.

Daily Mail revenue up on strong B2B performance
LONDON: Publishing group Daily Mail & General Trust said third-quarter revenue rose 5 percent on last year as growth in the group's business-to- business division offset weak advertising revenue.
The group, which publishes the Daily Mail and Evening Standard newspapers, said advertising revenue for the national Associated unit fell by 3 percent and was down by 11 percent for the regional Northcliffe division.

International Herald Tribune
New York Times

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