This, from fishbowlNY. And there was the NYT telling us that 90% of MSM revenue came from print circulation, so don't mess with it.
Not when it costs you nothing to produce it on P&D.
Wednesday, Oct 29
Amazon.com Practically Giving Away Newsweek SubscriptionsAmazon.com is offering a subscription to Newsweek for $20 (90 percent off the cover price!) — 20 percent cheaper than the magazine's own Web site sells it. The mag chopped circulation figures in late 2007 and ad pages plummeted 22 percent in the first half of 2008, but as some point these desperate schemes to boost circ start to do more harm than good, don't they?
Not when it costs you nothing to produce it on P&D.
Wednesday, Oct 29
Amazon.com Practically Giving Away Newsweek SubscriptionsAmazon.com is offering a subscription to Newsweek for $20 (90 percent off the cover price!) — 20 percent cheaper than the magazine's own Web site sells it. The mag chopped circulation figures in late 2007 and ad pages plummeted 22 percent in the first half of 2008, but as some point these desperate schemes to boost circ start to do more harm than good, don't they?
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