THINK!: Daily circ at The New York Times fell 3.5% to 1,000,665 copies

Wednesday 29 October 2008

Daily circ at The New York Times fell 3.5% to 1,000,665 copies

According to ABC for the 507 newspapers reporting in this period, daily circulation slipped 4.6% to 38,165,848 copies.

Most Major (U.S.) Papers Continue Circ Decline

By Jennifer Saba

Published: October 28, 2008 7:55 AM ET updated Tuesday
NEW YORK For those holding out for some improvement in print circulation, this morning brings disappointment. The Audit Bureau of Circulations released the latest figures for the six- month period ending September 2008 and the report shows major drops in circulation at the big metros.

According to ABC for the 507 newspapers reporting in this period, daily circulation slipped 4.6% to 38,165,848 copies. For the 571 papers, Sunday dropped 4.8% to 43,631,646 copies.

For comparison purposes, in September 2007 reporting period, daily circ fell 2.6% and Sunday was down 4.6%.

Across the country, publishers have put in place plans to cater to core readers and subscribers. It's too expensive to bulk up circulation in unprofitable areas such as third-party, newspapers in education, and bonus day copies. Not in the core market defined by the newspaper? You are out of luck, at least for the print edition.

All daily averages below are for Monday through Friday. The percent change compares this September period to the same period last year.

Daily circ at The New York Times fell 3.5% to 1,000,665 copies.

The Wall Street Journal (as we reported last week) was virtually flat, up about 117 copies on a daily basis to 2,011,999. USA Today was also up a fraction of a percent to 2,293,310 copies.

But The Washington Post's daily circulation declined 1.9% to 622,714. Sunday was down 3.1% to 866,057. At the Los Angeles Times circ decreased a little more 5% daily and on Sunday to 739,147 and 1,055,076, respectively. Daily circulation at the Chicago Tribune was down 7.7% to 516,032. Sunday declined 5.7% to 864,845 copies.

The San Francisco Chronicle lost 7% of its daily circulation to 339,430 copies while Sunday was down a hair more, 7.4% to 398,116. The San Jose Mercury News was down slightly, 1.9% to 224,199 and Sunday was down much more, 4.3% to 241,518.On the East Coast, daily circulation at The Boston Globe plummeted 10.1% to 323,983 copies. Sunday circ was down 8.4% to 503,659. The Baltimore Sun’s daily circ declined 5.9% to 218,923 while Sunday fell 3.8% to 350,640.

Daily circulation at The Philadelphia Inquirer slipped 11.0% to 300,674 copies. Sunday plunged 13.7% to 556,426. At the Daily News in Philly, daily circ slipped 13.2% to 97,694.Daily circ at The Arizona Republic declined 5.5% to 361,333 while Sunday 3.6% to 463,036. Its sister paper the Indianapolis Star lost 3.3% of its daily circ (244,796 copies) and 4.6% of Sunday to 321,760.In Florida circulation fell steeply at the Miami Herald -- its daily circ was down 11.8% to 210,884. Sunday was down 9% to 279,484. The Orlando Sentinel lost 3.3% of its daily circ to 206,363 and about the same on Sunday (-3.2%) to 307,976 copies. The St. Petersburg Times reported that daily circ was down 6.8% to 268,935. However, Sunday rose almost 1% to 390,289.Daily circ at the Denver Post dropped 6.5% to 210,585 and at the Rocky Mountain News it was down 6.6% to 210,281. The combined Sunday circulation for the JOA papers declined 9.1% to 545,442.

In Detroit, the Free Press lost 6.8% of its daily circ to 298,243 copies. The Detroit News’ daily circ plunged 10.0% to 178,280 copies.

The St. Louis Post-Dispatch was down 9.1% to 240,796. But Sunday grew, up 0.8% to 423,588.The Houston Chronicle's daily circulation skidded 11.6% to 448,271. Sunday was even worse, down 15.7% to 584,164 copies. Daily circulation at The Atlanta Journal-Constitution was down 13.6% to 274,999 and Sunday fell 2.3% to 464,805.

Here are some numbers for McClatchy papers: The Kansas City Star’s daily circ declined 2.3% to 239,358 while Sunday dropped 5.3% to 324,837. Daily figures for the Ft. Worth Star Telegram were down 3.7% to 194,257. Sunday decreased 2.9% to 280,447. The Charlotte Observer lost 3.9% of its daily circ to 193,577 copies. Sunday fell 3.7% to 252,300.

In the twin cities, daily circ at The Star Tribune in Minneapolis dropped 4.2% to 322,360. Sunday lost 8.6% to 520,828. The St. Paul Pioneer Press increased its daily circ by a fraction -- up 0.2% to 184,973 while Sunday gained the same to 246,431 copies.

Some Advance Newspapers: The Star Ledger in Newark, N.J., down 10.4% to 316,280 daily copies. Sunday skidded 14.6% to 455,699. The Plain Dealer in Cleveland decreased its daily copies by 8.5% to 305,529. Sunday was down 7.7% to 411,061. The Oregonian in Portland dropped 8.4% to 283,321 daily copies while Sunday fell 7.1% to 344,950. Daily copies at The Times-Picayune in New Orleans dipped 2.4% to 175,530. Sunday fell 2.8% to 194,248.

The tabloids in New York both saw declines in daily copies. The New York Post’s daily circ decreased 6.2% to 625,421. At the New York Daily News, daily circ was down 7.1% to 632,595.

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