Hoaxes and Non-existence: When is Richard Pérez-Peña going to start writing about the future of the NYT Company?

Richard Pérez-Peña, the New York Times senior media writer, does a stand up job of covering the American media scene, most recently A senior fellow at the Institute of Nonexistence By Richard Pérez-Peña and coverage of the hoax NYT edition (covered by this blog before the NYT).

The IHT is happy to run corporate press releases concerning good news stories - appointments of new editors, opening of print sites, publishing partnerships etc.

But there seems to be a resounding silence from the NYT and the IHT's media writers about the future of their employee.

Normally, I am against in-house media writers covering their own paper, and don't like the above mentioned examples of corporate puff pieces - there is a credibility problem.

But if the senior editors will run these puff pieces, isn't it time for some serious reporting about the rather dire straights of the NYT Company. It is, presumably, a two way street, and of some interest to IHT readers (at least judged by emails and traffic to this blog).

Time, I think, with NYT time stock trading below $8 and the blogosphere awash with NYT stories, for either Pfanner or Doreen C. to be tasked this story, because it sure ain't coming from Richard.

They even managed to run a piece about how companies were turning to blogging to report layoffs (especially in media sector) to be ahead of the blogosphere. Perhaps someone might re-read that story and see whether they can see any relevance in it to the NYT itself.

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