I'd say this story about a fake edition of the NYT, circulated in NY yesterday, is about the best news the NYT has had in a long time. Who says print is dead? It isn't, it just isn't giving (younger) people what they want.
It's interesting that this parody/satire was in PRINT and NOT just a web-based venture.
I rest my case.
Not that the ever-anti dead tree gang over at FishbowlNY see fit to make this rather critical point.
By the way, it wasn't the "Yes Men" who did it, it was me (and a few others).
Wednesday, Nov 12 (Fishbowl NY)
The Future of the New York Times is Fake!
The Future of the New York Times is Fake!
Those of you who work in the city are probably already aware that some enterprising souls (Gawker is pointing to the "Yes Men," which seems to be the case) took the future of news into their own hands today and created their own fake(!) New York Times. The spoof paper, which was distributed by thousands of volunteers across the city, was dated July 4, 2009 and ran the headline "Iraq War Ends." By all accounts it was "an exact replica" of the real thing (notwithstanding the content, obviously):
[The fake Times included] International, National, New York, and Business sections, as well as editorials, corrections, and a number of advertisements, including a recall notice for all cars that run on gasoline.We have yet to see the real thing, but according to people we've talked to it's rather well done — complete with a Thomas Friedman op-ed ("The sudden outbreak of peace in Iraq has made me realize, among other things, one incontestable fact: I have no business holding a pen, at least with intent to write") as well as an apology from the Times for supporting the Iraq war. It even comes with fake ads!
There is even a website to accompany the paper, which was down for much of the morning, is eerily similar to that of the real NYT (except without the page-long Mac ad). As the Times City Room blog noted many of the links lead to "dozens of progressive organizations." Obviously this was a huge and expensive undertaking, but why now?
Bertha Suttner, one of the newspaper's writers, tells Romenesko:
"It's all about how at this point, we need to push harder than ever...We've got to make sure Obama and all the other Democrats do what we elected them to do. After eight, or maybe twenty-eight years of hell, we need to start imagining heaven."Ah yes, heaven. The Times responded to our email (and others' it would seem) thus: "This is obviously a fake issue of The Times. We are in the process of finding out more about it." It's hard to imagine the Times not getting some enjoyment out of such well-done imitation — it is the sincerest form of flattery afterall. Also, we're told that under the parody exception to copyright the Times is pretty much unable to sue.
[The fake Times included] International, National, New York, and Business sections, as well as editorials, corrections, and a number of advertisements, including a recall notice for all cars that run on gasoline.We have yet to see the real thing, but according to people we've talked to it's rather well done — complete with a Thomas Friedman op-ed ("The sudden outbreak of peace in Iraq has made me realize, among other things, one incontestable fact: I have no business holding a pen, at least with intent to write") as well as an apology from the Times for supporting the Iraq war. It even comes with fake ads!
There is even a website to accompany the paper, which was down for much of the morning, is eerily similar to that of the real NYT (except without the page-long Mac ad). As the Times City Room blog noted many of the links lead to "dozens of progressive organizations." Obviously this was a huge and expensive undertaking, but why now?
Bertha Suttner, one of the newspaper's writers, tells Romenesko:
"It's all about how at this point, we need to push harder than ever...We've got to make sure Obama and all the other Democrats do what we elected them to do. After eight, or maybe twenty-eight years of hell, we need to start imagining heaven."Ah yes, heaven. The Times responded to our email (and others' it would seem) thus: "This is obviously a fake issue of The Times. We are in the process of finding out more about it." It's hard to imagine the Times not getting some enjoyment out of such well-done imitation — it is the sincerest form of flattery afterall. Also, we're told that under the parody exception to copyright the Times is pretty much unable to sue.
READ AN ALTERNATIVE IHT DAILY NARRATIVE AT
A PLACE IN THE AUVERGNE
LOOKING FOR A CHRISTMAS BOOK GIFT TO BUY?
"Books about cosmopolitan urbanites discovering the joys of country life are two a penny, but this one is worth a second glance. Walthew's vivid description of the moral stress induced by his job as a high-flying executive with the International Herald Tribune newspaper is worth the cover price alone…. Highly recommended." The Oxford Times
Amazon.co.uk
'I read A Place in My Country with absolute unalloyed delight. A glorious book.'
Jeremy Irons (actor)
‘Ian Walthew was a newspaper executive with a career that took him round the world, who one day did a mad thing. He saw a for-sale sign on a cottage in the Cotswolds, bought it, resigned and moved in. For the first few weeks he just lay on the grass in a daze. Then he started talking to his neighbours and digging into the rich history of this beautiful part of England. Out of his inquiries grew this affecting and inspiring memoir.What sets it apart from others of its ilk is the author’s enviable immunity to cliché and his determination to love his homeland better than he used to.
Financial Times
For more reviews visit
10% Discount for NYT employees; 15% Discount for IHT Employees
International Herald Tribune
IHT
New York Times
The NYT Company
N.B One element of this posting is fake.
No comments:
Post a Comment