Saturday, 15 November 2008

Why newspapers need to come up with a paid content model.

Most group think says that paid content models for newspapers won't work.

Well, with current approaches, ideas and technology they won't.

But people like me, who have different approaches, different ideas and different technology don't agree. Problem is: we can't find a newspaper interested in talking about it or the money to invest in making it doable.

If you doubt the need for a paid content model for newspapers, do two things.

The first is to check out my other blog, www.aplaceintheauvergne.blogspot.com which is many things but not least of all an active demonstration of the need for newspapers to come up with paid content models.

My view is this, and as an author I obviously have mixed feelings about this: if you can't come up with a paid content model then you're too dumb to deserve not being ripped off by bloggers like me.

Show us a way to pay and we'll pay.

Secondly, read this little gem, which is, need I say it, a pirated article:

Pirated articles costing publishers
The Associated Press
Friday, November 14, 2008
SAN FRANCISCO: The audience for unauthorized copies of newspaper articles online is nearly one and a half times larger than the readership on the newspapers' own Web sites, a study released Thursday found.
Attributor, a company that monitors copyright issues, said media companies could capitalize on the trend if they could figure out a way to get a piece of advertising revenue from the traffic flocking to their pirated stories.
The worst copyright headaches diagnosed in Attributor's study occurred in stories about automobiles, travel and movie reviews. The readership of unlicensed stories in those three categories was four to seven times higher than on the Web sites where the content originated.
Attributor, which makes software that trolls the Internet for copyright violations, estimated that the average Web publisher could collect more than $150,000 annually in additional revenue by selling ads alongside its unlicensed material.
The company said the estimate was based on an assumption that advertisers would pay $1 for every 1,000 pages of unauthorized material viewed on Web sites that are not owned by the copyright owners.
If anything, Attributor believes its calculations understate the loss to publishers. The company is already working with a few media companies that could generate more than $1 million in annual advertising by enforcing their online copyrights, said Rich Pearson, Attributor's vice president of marketing.
"The people creating all this content are not being justly rewarded and publishers are clamoring for every dollar of revenue that they can get in this environment," Pearson said.
Attributor, which is privately held, would stand to profit if it could persuade potential customers that the Internet is riddled with copyright abuses that could translate into more revenue if the poachers were identified. Attributor's customers include The Associated Press, Reuters and The Financial Times.
But the issue of copyright infringement was a sore point for media executives long before the company began developing its detection system in 2006.
Attributor's study reviewed 30 billion Web pages hosting copies of stories from more than 100 major Web sites. None of the sites belonged to Attributor's current customers. After excluding all properly licensed content, Attributor then discarded any page that copied less than 50 percent or fewer than 125 words of a copyrighted story.

http://www.iht.com/articles/2008/11/13/business/papers.php



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1 comment:

Rich Pearson said...

Hi Ian,

I work for Attributor and worked on the study you cited. I agree with your point - we're trying to enable the open syndication model in which "payment" equals an ad revenue share of any money made from re-use.

In this world, content can flow freely and those who produce quality, original content get compensated.