Showing posts with label Financial meltdown. Show all posts
Showing posts with label Financial meltdown. Show all posts

Wednesday, 29 October 2008

Advertising groups issue dire slowdown warnings (IHT)


Reuters
Tuesday, October 28, 2008
By Kate Holton and Paul Thomasch
Three of the world's largest ad groups have issued dire warnings about an industry slowdown, as economic upheaval throws planned spending on advertising from TV commercials to Web searches into doubt.
The forecasts from Publicis , Interpublic Group and Aegis on Tuesday followed solid-third quarter results by each of the groups, showing they have so far weathered the storm.
But with economic troubles deepening, the advertising market is now at risk of suffering its biggest slowdown since 2001.
France's Publicis, the world's third-largest ad group by market capitalisation, reported third-quarter results in line with expectations but forecast a difficult end to 2008 and worse for 2009.
U.S.-based Interpublic Group, the world's fourth-largest, posted higher-than-expected quarterly profit and strong organic growth, but warned that the financial crisis had jeopardized marketing budgets.
Britain's smaller peer Aegis completed the trio, reporting solid organic growth before saying it could no longer predict how much companies would spend on advertising and was therefore cautious on its full-year outlook.
"We believe our industry will face a difficult end of 2008 and a marked slowdown in 2009," Publicis Chairman and Chief Executive Maurice Levy said.
Interpublic Chief Executive Michael Roth said the group was still set to achieve its 2008 financial goals but noted that the impact of the "increasingly unsettled and volatile business environment" on the sector was not yet clear.
Last week, Omnicom Group , the world's largest advertising company, said retail and automotive clients were beginning to push back and even cancel some advertising plans.
The results follow moves by leading media buyers, such as ZenithOptimedia, to slash global advertising spend forecasts for 2008 and 2009.
STATE OF PLAY
At 1:38 p.m., shares in Publicis were up 3.5 percent at 16.35 euros, having recovered from an earlier fall, while shares in Aegis fell 9.1 percent to 57.75 pence in a higher market.
Shares in IPG were up 11 percent at $4.56, recovering a small portion of the 50 percent the stock lost in the last month on fears about the state of the advertising market.
WPP , the world's second-largest ad group which reports on Thursday, was up 3 percent after initially falling on the European companies' outlooks.
Publicis, whose clients include food group Nestle , energy giant Total and airline Emirates , pledged to tap the digital sector and emerging countries to grow market share and protect its margins.
Its sales rose 5.1 percent at constant exchange rates, with organic growth of 3.9 percent. The company said the third quarter had ended with higher organic growth than expected given the global financial crisis.
Interpublic posted third-quarter organic revenue growth, a closely watched figure that excludes the impact of recent acquisitions and foreign currency, of 7.6 percent and a rise in revenue of 11.5 percent to $1.74 billion (1.1 billion pounds).
Aegis, which posted 9-month organic revenue of 7.3 percent, said it would manage its cost base tightly and said it still expected to benefit from the strength of the euro and the U.S. dollar in relation to sterling.
"Clearly slowing growth is not intrinsically positive, but it is no surprise and we believe that these (Publicis) results and comments should prove reassuring relative to some concerns in the market," UBS analyst Alastair Reid wrote in a note.
Reid described the Aegis organic growth as robust but forecast full-year growth of 4.9 percent, implying a significant sharp slowdown in the fourth quarter.
"Aegis currently trades on around 7.5 times 2009 earnings, broadly inline with Publicis," he said. "Whilst this appears inexpensive ... we believe that with consensus earnings downgrades coming through and the lack of visibility for the company, the stock is likely to come under further pressure near-term."
(Additional reporting by James Regan and Cyril Altmeyer in Paris)
(Editing by Erica Billingham)



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The Oxford Times



Sunday, 26 October 2008

AP Backs Further Rate Deductions -- To Review Membership Structure (E&P)

By E&P Staff
Published: October 23, 2008 5:30 PM ET
NEW YORK For months, several top newspapers and chains have voice concerns about Associated Press rates and services, so going so far as giving two-year notice that may pull out of the news co-operative altogether. AP has continued a dialogue with these papers, and late this afternoon, with the U.S. economy sinking, it announced that it "will reduce U.S. newspaper member assessments by another $9 million next year and immediately begin a re-examination of the AP membership structure."

Staci D. Kramer of PaidContent.org quickly interviewed two top AP executives. AP Chief Revenue Officer Tom Brettingen says the newspaper protests did not "per se" lead to the changes, adding, "Putting in a cancellation notice to give the paper a chance to leave has always been a way to get our attention." The illuminating report with plenty of quotes is at: http://www.washingtonpost.com/wp-dyn/content/article/2008/10/23/AR2008102303647.html
The rest of AP's press release follows.

"By the middle of 2009, AP will complete a review of its pricing and governance structure, re-examining all current policies and rules, such as the two-year notice now required for leaving the news cooperative, and considering other potential changes, including the creation of different classes of membership and services.

In the meantime, the AP Board of Directors voted at its quarterly meeting in New York on Thursday to provide all member newspapers complete access to all AP text content, at no extra cost. In addition, it voted to approve a moratorium on the rate increases that a minority of newspapers were expected to see in 2009 under the current AP pricing structure.

AP estimates these steps will save newspapers another $9 million, on top of the nearly $21 million in savings previously announced in rate assessment reductions. In addition, AP will study the potential for rate adjustments for AP Broadcast members as well."

“Our industry is in the midst of an unprecedented confluence of fast-moving and extraordinary events. Challenges to newspapers and to the economy as a whole keep changing the equation for AP and its members,” said William Dean Singleton, chairman of the AP Board of Directors and vice chairman and CEO of MediaNews Group, Inc. “It is time to consider fundamental change to address members’ rapidly changing needs and to assure that AP remains the world’s leading news organization.”

“We fully understand the pain and the challenges of our members, and we have worked to address these concerns,” said Tom Curley, president and CEO of AP. “For two years, we held rates flat, with no increases. This year we rolled out plans to reduce assessments by up to 10 percent, while providing a far greater range of content. Because of the downturn in the global economy, we are at a point where we must now examine more than just what content costs – but also how AP deals with all of its members and customers.”


This year, AP has been rolling out to members a new pricing and services packaging plan, called Member Choice. Under Member Choice, newspapers were eligible to receive nearly $14 million in assessment reductions. In addition, they would get up to another 5 percent – up to total of $7.5 million - in reductions by enlisting in the AP’s Content Enrichment program. About 10 percent of AP newspaper members saw an increase in rates under this plan, although most of them were part of groups getting overall rate reductions. Those increases will now be put on hold until AP completes the review of its structure.

Two levels of service were available under Member Choice: AP Complete and a core service, AP Breaking News. All members will now receive AP Complete, with full access to all of AP’s English language text content, including analysis and enterprise.AP will immediately launch the study of the cooperative structure and of service options, with plans to report back to the Board of Directors by AP’s annual meeting in April of 2009 with suggestions on how it might be reorganized. The AP Board of Directors oversees and approves all changes regarding structure, pricing and governance of the cooperative.




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LOOKING FOR A CHRISTMAS BOOK GIFT TO BUY?

"Books about cosmopolitan urbanites discovering the joys of country life are two a penny, but this one is worth a second glance. Walthew's vivid description of the moral stress induced by his job as a high-flying executive with the International Herald Tribune newspaper is worth the cover price alone…. Highly recommended." The Oxford Times







Is the mood 'frantic' inside the NYT?

Is the mood 'frantic' inside the NYT?

The figures would suggest it might well be, but there is nothing in this story from the Murdoch-owned New York Post that indicates or even proves it is.

This story, posted last Thursday, had received no ratings or comments on the NYPost website, which would suggest one thing at least and that's that the NYPost's readership aren't frantically interested in the story.




FRANTIC TIMES EYES DIVIDEND
By HOLLY M. SANDERS
Last updated: 11:03 amOctober 24, 2008 Posted: 4:29 amOctober 24, 2008
The New York Times Co. is considering cutting the rich dividend it pays to shareholders, including the controlling Sulzberger family, after its debt was cut to junk.
The company is under intense pressure to cut the $132 million annual payout while still under the sway of a family that reaps $25 million a year in dividends.
Some analysts and investors have said cutting the dividend could divide the family and make some members more amenable to a sale.
"Our board of directors plans to review our dividend policy before the end of this year to determine what is most prudent in light of the overall market conditions," CEO Janet Robinson said in a statement.
The company, which owns more than a dozen papers, said overall revenue fell 9 percent, while ad revenue skidded 14 percent.
Standard & Poor's cut its debt rating on the company to junk after the results came out, saying it expects the economic downturn to exacerbate advertising declines for at least another year.
Moody's Investors Service also said it may cut the Times Co.'s debt to below investment grade.
The S&P downgrade came after the close of regular markets, sending the stock down nearly 4 percent in late trading. The shares closed at $10.70 in regular trading.
The Times said it's looking at ways to reduce more than $1 billion in debt, although execs acknowledged it would be tough to sell assets in this economy.
The Times Co. has about $430 million in debt coming due over the next couple of years, while a $400 million credit line is set to expire in May 2009.
The company, which had $46 million in cash at the end of the quarter, is holding talks with lenders about restructuring its debt and said it expects to meet its obligations.
In another sign of the paper's woes, the company may write down the value of its New England newspapers, including the Boston Globe, by as much as $150 million.
The Times Co. has been cutting costs, including jobs at its flagship paper, and said it is looking to trim elsewhere.
Profit plunged 51 percent to $6.5 million, or 5 cents a share, on revenue of $687 million.
Online advertising grew 10 percent in the quarter, although it wasn't enough to offset a 16 percent drop in newspaper ad sales.
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Internet advertising is over-rated.



I've blogged before that in MHO, internet advertising is over-rated and will increasingly prove so to be.....


Financial turmoil catches up with online advertising
By Eric Pfanner
Sunday, October 26, 2008
PARIS: Are you clicking "close" more often, to work your way past advertisements that get in the way of your Web browsing?
If you are, it is because Web sites are trying harder to attract advertisers, one symptom of a slowdown in the previously runaway growth of online ad spending.
"Publishers are being much more flexible, because they're trying to attract the money," said Nigel Morris, chief executive of Isobar, a digital advertising agency owned by Aegis Group, based in London.
Until recently, attracting money to Internet advertising was hardly a challenge. With spending racing ahead at 30 percent-plus rates, everyone - from Web 2.0 start-ups to the media giants of the offline world - was trying to get a bigger piece of the action. Some analysts said online advertising might even prove immune to the effects of the global credit crunch, as money flowed onto the Internet and out of newspapers, television and radio.
Now it is increasingly clear that Internet advertising is also getting hit hard by the economic downturn. Spending is still rising, but growth has slowed sharply, to low double-digit percentages in major markets like the United States and Britain. And some kinds of Internet advertising are faring considerably worse.
"What's happening in the economy is clearly pulling growth down much more quickly than people expected even a few months ago," said Ian Maude, an analyst at Enders Analysis in London. "It's certainly a grim outlook compared with what we've gotten used to over the last few years."
The reversal has been particularly striking in Britain, the world's most advanced market for online advertising. About 20 percent of British ad spending goes to the Internet, the highest percentage of any large country and more than double the worldwide average. Online ad revenue in Britain is nearly as high as in Germany, France and Italy combined.
Enders Analysis still expects online ad spending to rise by 18.5 percent this year in Britain. But that is less than half the growth rate of 2007. And most of the gain is going into one advertising category - contextual ads that are sold by Google and other search engines and shown alongside responses to users' queries. In the first half of the year, 58 percent of Internet ad spending in Britain went into search, according to PricewaterhouseCoopers. Google mopped up 87 percent of that amount, according to Efficient Frontier, a specialist in search campaigns.
Search ads, which often link users directly to e-commerce sites, offer budget conscious advertisers the prospect of instant gratification. Online ads whose payoff is less immediate - screen-covering "interstitials," for example - are doing worse. Spending on online display advertising in Britain fell to $497 million in the first six months of this year, from $575 million a year earlier, according to the research company Nielsen.
While weakness in display advertising has been most pronounced in Britain, analysts say other markets, including the United States, are showing softness. And new online formats, like video advertising, are also growing more slowly than analysts had expected.
Eva Berg-Winters, an Internet analyst at PricewaterhouseCoopers, said the financial crisis had made advertisers more cautious. A year ago, they might have been willing to experiment; now they are more likely to stick with the tried-and-true, like television.
The thinking, she said, goes like this: "Nobody is going to fire me if I do that, whereas if I spend money on online video advertising and all I get is a few page impressions, that could be risky."
Old media are still losing market share to the Internet, but not as quickly as some analysts had predicted they would during the economic downturn. Rob Norman, chief executive of Group M Interaction, a digital advertising unit of WPP Group, said one reason was that some marketing managers prefer television or print because of a need to reach the largest possible audience with the minimum amount of spending.
For start-up companies seeking to develop the Internet as a mainstream, ad-funded medium like television, that is bad news, at least until the economy improves. Their founders have dreamed up myriad business models based on tapping online display advertising to make money from blogging, social networking, music and video sharing and other Web 2.0 services.
Amid the economic downturn, "there's definitely going to be a flight to quality - known Web sites, companies that we know are strong and will be around next week," said Debra Aho Williamson, an analyst at eMarketer, a research firm.
As Web powerhouses like Google consolidate their strength, analysts say, there are already signs that the "long tail" of niche sites is getting squeezed. Growth is slowing for some Internet advertising networks, which group together space available on such sites into a single ad buy so that marketers do not have to deal with each individual site. One network, Adbrite, said this month that it was laying off 40 of its 100 employees.
The networks have made vast amounts of space available to advertisers. That has contributed to a general drop in the price of online display ads, said Morris, of Isobar. For advertisers, who often buy ads based on the number of "click-throughs" they deliver, that can be a good thing. But for niche sites, that may mean tough times.
"If you're doing a 'long tail' buy, there's enormous downward pressure on price there," Morris said.
The popularity of social networking has also created a vast new pool of available advertising space, much of which has been hard to fill.
Simon Levene, a partner in London at Accel Partners, a venture capital firm in Silicon Valley with investments in Facebook and dozens of smaller Internet businesses, said as many as a third of venture-backed Internet startups worldwide could fail over the next two years.
Levene said he remained optimistic about the prospects for Web 2.0 companies and other digital startups. Accel recently invested in AdMob, a specialist in mobile advertising, for instance.
But in order to survive, some Web companies may have to look beyond advertising, Levene said. He added that he was urging some companies in the Accel portfolio to consider charging users subscription fees for premium services, for example.
LinkedIn, a fast-growing social network for business users, has benefited from such a model, generating a majority of its revenue from nonadvertising sources.
The company has also maintained its appeal to venture investors. Last Wednesday, it said it had raised $22.7 million in new financing from Goldman Sachs, McGraw-Hill, SAP and Bessemer Venture Partners.
With other sources of revenue, Levene said, "at least you're not worried about whether an agency will call up and say, 'We're going to put an ad on your site."'









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Thursday, 16 October 2008

Big Media. Bad Idea. (Portfolio.com)

Big Media. Bad Idea.
by Sophia Banay Oct 15 2008
Ask any shareholder not named Murdoch or Redstone—big media just isn't working


Say what you want about the benefits of synergies and size for big media companies; for their shareholders, the bigger the company, the smaller the gains. Between last week and the same week a year ago,Time Warner shares were down 50 percent; Viacom was off 59 percent; G.E. had fallen 46 percent; News Corp. slid 65 percent; and Disney, the big winner, had tumbled a mere 34 percent.Is it time to say "Enough already" with big media and the dead-as-disco idea Japanese giants such as Sony had about buying movie studios to sell their VCRs? How about small media? Or at least smaller media?
It sounds fairly logical. The supposed "synergies" between the divisions of modern conglomerates like Viacom, G.E., and Time Warner have never really blossomed. Time Warner's magazine group, cable networks, AOL, pay TV, and movie-studio divisions barely communicate, let alone work together. And if that lumping together doesn't deliver value in the stock market, why suffer through it?
Time Warner took one step toward unraveling those holdings last spring, with the spinoff of Time Warner Cable, which delivered shareholders over $10 per share in dividends. Before that move, long-awaited by analysts, the cable unit's success was never reflected in the larger company's share price.
AOL, by contrast, has had a disproportionately negative affect on the company's stock, leaving many investors wondering when a sale of the unit—or of the floundering magazine unit—will take place. That's a tough break for the company's better-performing assets, like Turner Broadcasting, home to cable hits like The Closer, and stellar studio Warner Bros., responsible for summer smashes like Sex and the City and The Dark Knight. Spun off independently, any of these properties could deliver substantial value to shareholders. As it is, the albatross of AOL is the only thing visible to anyone looking at Time Warner's stock price.
CBS is a similar story. Last week, it put Showtime content front and center in a new partnership with YouTube, offering the channel's most recent series premieres of Dexter and Californication to viewers for free. In doing so, the company, whose share price was down 72 percent from a year ago last week, is trying to capitalize on its marquee pay-TV brand to bring viewers and media attention to its shows online, where it will take in revenue from ads played at the start, middle, and end of its shows. But could CBS unlock the value of its increasingly shiny Showtime brand by spinning off the network into its own independent entity? The premium-cable channel is obviously feeling its oats, as buzzworthy original series like Californication, Dexter, and Weeds have led a 2 million jump in subscribers, to 16 million, over the past two years.Some analysts agree that Showtime, as a stand-alone stock, could be the secret weapon of CBS shareholders. On its own, "Showtime would probably be worth more than CBS today," says Porter Bibb, a managing partner at Mediatech Capital Partners in New York."It's hot, it has an interesting future, and it's making money with video on demand." Of course, not every premium pay-TV channel would perform as well as a stock. HBO, for instance, is probably better served—for now—by remaining a part of Time Warner, under intense pressure as it is to deliver hot, game-changing new shows with the frequency it used to, says Bibb.
But in general, if a media property is strong, it performs better outside of a conglomerate than inside one. Why keep a company's most valuable assets hidden inside a decaying shell? The Dolan family's Cablevision, which owns a slew of valuable cable networks through Rainbow Media—including the Sundance channel, IFC, and AMC, home to the breakout hit Mad Men—is another example of a media company whose stock is undervalued. Cablevision would do well to spin off some subsidiaries—or even just stop making new acquisitions. After paying almost $650 million for the paper Newsday, the company got very little back in terms of stock value.
G.E., which has been urged to spin off NBCU by eager analysts, no longer has that luxury with G.E. Capital suffering in the economic crisis. But should it do so in the future, the new company—made up of a movie studio and theme parks, with business models that are not advertising-reliant, plus a mature slate of cable networks with dual revenue streams—would likely perform well in the stock market. News Corp. and Disney are two possible exceptions to the big-media curse. Disney makes sure that ESPN programming on ABC, for example, is obviously marked as such, an effective cross-marketing tool. And News Corp. is steadily integrating Dow Jones' components, such as MarketWatch, into its daily operations.
But even the most skilled managers are overextended when trying to grapple with the various subsidies of their enormous conglomerates.
A(nother) case in point: YouTube has lost some of its tech-darling status since being swallowed up by Google. Perhaps that explains the new partnership with CBS, which aims to expand YouTube's niche from clips of cats falling from trees to more mainstream content like you'd find on Hulu.com. But can one mammoth media company save another?
"I don't believe in conglomerates from a financial point of view because they totally depend on having good management," says Bibb. "That's a tough thing to depend on."
In other words, don't count on it.




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Could Recession Help Big Media? (Forbes)






Online Publishers



Could Recession Help Big Media?


James Erik Abels, 10.15.08, 7:45 PM ET


Today's ugly media truth: Online advertising rates are falling. "Pricing has definitely trended downward this year," says PubMatic President Rajeev Goel.
His firm, which lets publishers automatically search mulitple ad networks to find the one that will earn the most money, has been tracking online display ad rates since the fourth quarter of last year. In a report issued on Wednesday, Goel says these rates dropped 21% in the third quarter of this year to $0.27 per thousand impressions from $0.34 per thousand impressions in the second quarter. The information is culled from some 180 online ad networks, including seven of comScore's top 10 largest ones.
Numbers like these chill media honchos from coast to coast. At a Media and Money Conference in New York on Tuesday, a whole panel of executives discussed the issue. Martha Stewart Omnimedia co-CEO Wenda Harris Millard said she's worried, noting that advertisers are holding out until the last second to buy ads.
But so far it's hard to say how a recession will impact digital media. On one hand, the rate of online display ad spending has been slowing down. Though it reached $11.5 billion in the first half of this year, reports the Internet Advertising Bureau, the 15.2% growth rate that got the industry there was a lot slower than the rate seen in the first half of 2007, which was 27%.
On the other hand, the slowing market may actually help, boosting traditional media's control over the digital media ecosystem by giving it an opportunity to buy smaller upstarts or watch them get crushed. Think about it this way: The digital businesses that may be hit hardest by a downturn aren't really media businesses at all. Instead, outfits like Facebook, Meebo, and Twitter provide fun tools and communications technologies for people who, when aggregated in one spot, may be worth a lot of ad dollars--if they can actually grab them.
That's going to get tougher. Chrysler said Wednesday that it is starting to withhold ad dollars from "experimental" ad campaigns for things like virtual worlds or social networking applications. That hurts Facebook but maybe not traditional publishers like Hearst. It's also bad news for ad networks and helps to explain their plunging rates.
Here's why. Advertisers have a pretty good idea on their own of who is paying attention to certain types of editorial content--and they bet its quality level improves the value of their ad. In the media universe, it's called "sold against" and it's nothing new. But online advertising networks, which place ads via technology, have devalued the notion in recent years by making ad serving a commodity business that benefits nonmedia sites as much as it does media ones. Some see the value of "sold against" gaining more ground online in a nervous time when fewer dollars are available.
Brian Fitzgerald, president of Gorilla Nation Media, an ad rep firm that exclusively sells display ads for publishers and others, such as Marvel, says his rates aren't slipping yet. And though he admits it's still early to know how the markets will ultimately affect them, "We're actually seeing revenues growing, CPMs are constant," he says.
Constant--and a whole lot higher than $0.27 per thousand views.











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TV Guide Sold for a Buck (Advertising Age)



TV Guide Sold for a Buck
SEC Filing: Buyer Got $9.5 Million Loan From Macrovision to Do Deal
By
Nat Ives Published: October 15, 2008 NEW YORK (AdAge.com)
How much is TV Guide magazine worth in a morphing media business and molten credit markets? Try $1.
That's how much the private equity fund OpenGate Capital has agreed to pay Macrovision for the unprofitable magazine and all its liabilities. The cover price, by way of comparison, is $2.99.
Take this magazine -- please.
To sweeten the deal even further, Macrovision is loaning OpenGate up to $9.5 million to help get going -- at a very friendly 3% interest. "I'd borrow from Macrovision any time," one investment banker said of the terms. The terms were not disclosed when Macrovision said Monday it had struck a deal with OpenGate, but emerged in a Macrovision filing to the Securities and Exchange Commission yesterday.
For Macrovision, the deal clears from its books a money-losing print magazine and its 3 million subscribers who need to be serviced.
Money pit
It acquired the title when it bought Gemstar-TV Guide for its digital assets last January. But the magazine lost about $20.3 million in 2007, according to Gemstar's 10-K filing for the year ended December 2007. Gemstar said in that 10-K: "We currently anticipate continuing, but declining, losses for the next two to three years." OpenGate believes it can turn the title's liabilities into profits. "The reason we acquired this business is simple," OpenGate managing partner Andrew Nikou told AdAge.com yesterday. "It needed additional investment. We're investing in this company to take it to the next stage." Macrovision is selling cable's TV Guide Channel separately.





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Ad agencies try to capitalize on financial crisis through 'borrowed interest' (IHT)

Recent ads from Burger King have focused on value for customers in difficult times.

(Dimas Ardian/Bloomberg News)

By Stuart Elliott
Wednesday, October 15, 2008
NEW YORK: For more than a year, banks, insurance companies and brokerage firms have been running campaigns that address the tumultuous economic conditions. Now, they have company.
Purveyors of products that are unrelated to finance are getting into the act, placing advertisements that seek to take advantage of the attention the public is paying to Wall Street and the credit crisis.
"Life hurts. Laughs help" is the theme of an online campaign for HBO Video, part of the HBO unit of Time Warner, which sells DVDs of comedy series like "Curb Your Enthusiasm" and "Flight of the Conchords."
The campaign cites several situations that require a sense of humor. One, for example, is: "You just opened up a mutual fund. That falls more often than your toddler." The campaign is by Venables Bell & Partners in San Francisco.
Brooks Brothers is running ads in newspapers that reprint a 1942 pitch about the retailer's suits. "It pays to buy at Brooks Brothers," the vintage ad said, because the most economical clothes "are those that are made to last."
"Just as our ad stated in the 1940s," the current ad declares, "during these uncertain times, Brooks Brothers is still the investment you can trust."
Marketers outside the financial services industry have been running campaigns for several months that are inspired by the faltering economy. Those ads present products as smart buys because they offer value for money, but do not refer directly to why shoppers may be pinching pennies.
The new ads, by contrast, invoke news headlines in a tactic that is known in marketing as borrowed interest, which hopes to gain attention by riding the coattails of important and topical events.
For instance, television commercials from Walt Disney Co., selling tickets for the Broadway musical "Mary Poppins," feature members of the audience who make remarks like, "You think of everything going on in the world, and it just becomes magic," and "So well worth the money, and the uplifting of the spirit in these difficult times."
Ads that play off the financial news can be risky, because the losses involved - of retirement nest eggs, money, jobs - are no laughing matter.
"It's a fine balance," said Dean Crutchfield, a branding consultant in New York.
On one hand, "people are having difficulty," Crutchfield said, but on the other, "it's too big an opportunity to miss."
The best approach is to "find out if it works with your target audience" before producing the campaign, "otherwise, it can blow up in your face."
One marketer, Volkswagen of America, has decided that referring to the economy in new ads inspired by current conditions - which will reintroduce a lease promotion called Sign Then Drive - would not fit with its brand image.
"It would be inconsistent with the tonality" of Volkswagen ads, said Tim Ellis, vice president for marketing in Herndon, Virginia, which "take a 'Singin' in the Rain' standpoint regardless of the economic climate - always optimistic and positive."
Volkswagen had planned to bring back the promotion in November, said Mark Barnes, chief operating officer, "but when we saw the, shall we say, exodus of leasing from the market, we saw an opportunity to bring it forward" to last Friday.
Another marketer shying from mentioning the economy in economy-themed ads is Burger King, which has commercials with its King character playing Robin Hood: He puts money back into the pockets of customers who buy items from the BK Value Menu.
The intent is to play down the problem and play up that "we have a solution," said Rob Reilly, partner and co-executive creative director at the Burger King agency, Crispin Porter & Bogusky, in Boulder, Colorado, and Miami, part of MDC Partners.
"The problem is out there every day," Reilly said. "Do you really need to make a point of it?"
Some agencies are not as reluctant.
Wikreate, an agency in San Francisco, even gave a recent "Celebrate the Crisis" party. Attendees were asked to shred the financial sections of newspapers and toss the scraps over their shoulders while shouting, "Crisis, schmisis!"
"The crisis is part perception, part reality," said Ezequiel Trivino, founder and president at Wikreate (pronounced "we create"). "If we are optimists, if we feel we can get out of the crisis, it will be less prevalent."
Besides, he added, laughing, the party was organized to "celebrate in the least-expensive way we can."


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Wednesday, 15 October 2008

How the NYT thinks we are feeling about the financial meltdown (Slate)



How Are We Feeling?
Panicked? Jittery? Wondering whether this is merely a manageable situation, a crisis, the second coming of the Great Depression, or a full-on calamity? Media outlets and people on the street are trying to find the words to fit the financial times. Here’s the syntax the New York Times has been using in its coverage in the last month.

How are we feeling?

What would you call, this state we’re in?


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Credit cruch and opportunities for media companies.



I've posted a few times (most recently yesterday) on the NYT Company's need to probably buy or develop (invest) it's way out of trouble, but with debt ratings so low, slipping revenue projections for 2009 et al, this isn't looking so easy.

Here's what happened to this media group yesterday (as a matter of small interest they have their global HQ around the corner from the IHT HQ in Neuilly):

Credit crunch leads JCDecaux to abandon takeover
Reuters
Tuesday, October 14, 2008
PARIS: With the credit crunch making it impossible to finance a deal, JCDecaux scrapped efforts to buy News Corp.'s Russian billboard unit, an acquisition that would have created the world's largest billboard advertising company.
Shares in JCDecaux rose on relief that the company would not undertake the potentially risky venture into Russia and take on debt or issue stock to finance a deal. Shares in the company, which is based in Neuilly-sur-Seine, France, closed up 57 cents, or 4.2 percent at €14.09 in Paris.
The News Corp. chief executive, Rupert Murdoch, has expressed nervousness about Russia investments.
JCDecaux, the largest outdoor advertising company in Europe, said as recently as last week that it was pursuing its plan to buy News Outdoor Group, the Russian outdoor ad unit of News Corp.
But in a joint statement Tuesday, the two companies said, "Both companies recognize that economic and capital market conditions have made it increasingly difficult to conclude strategic partnerships on this scale."
Asked whether the freezing up of bank financing because of the credit crisis had been the reason for the decision, a JCDecaux spokeswoman said: "You can say that, yes."
Bruno Hareng, an analyst at Oddo Securities, said, "In the current climate, with tensions on credit markets, investors did not like the idea of JCDecaux taking on debt or coming up with a dilutive share issue."
"The deal entailed significant political and financial risks, even if it had a strategic appeal," Hareng added.
JCDecaux has been eager to expand in emerging markets, where News Outdoor is strong.
A combination of the two businesses would have created a company with annual revenue of about $3.3 billion, exceeding that of Clear Channel Outdoor, the world leader, which is based in Arizona.

Tuesday, 14 October 2008

Got a good idea? Need money to develop it? Help.



I've posted before about the need for the NYTCo to probably have to invest or acquire its way out of trouble, but with the current credit crunch, plus the debt rating of NYTCo paper, and declining revenues in 2009 to pay for that debt, leading to potential official junk rating, things might be not so easy.

This, from TV week.

October 12, 2008 8:45 PM
For Web, Funding Drought
Belt-Tightening Time for Internet Startups

By
Daisy Whitney
The economic crisis that has frozen credit, toppled banks and sent consumer confidence plummeting worldwide is about to wreak its havoc on the online-video investment sector. That’s the conclusion of venture capitalists and other experts who are betting the flow of venture money into online video is about to dry up.
Venture capitalists poured $461 million into online video services and software companies last year in the United States, according to Dow Jones VentureSource. But the rate of funding is set to slow dramatically over the next several months.
“Everything is frozen,” said Jeff Sanders, a partner with Roberts Ritholz Levy Sanders Chidekel & Fields, a New York law firm specializing in media, entertainment and technology who has helped entrepreneurs secure venture capital.
The funding outlook will likely mirror the dot-com bust when money slowed in 2000 and evaporated in 2001, he said.
“That was exacerbated by 9/11, and barring that type of type of activity, it won’t be until middle 2009” that things will revive, he said.
Until then, the start-ups that have already landed seed money will likely hunker down or shop for a quick exit. Smaller video firms may be eager to sell at bargain rates, which could be attractive to Internet giants who have cash. Either way, survival of the fittest will be the name of the game in the cold months ahead because advertisers are reining in their spending. Revising Expectations
Last week advertising agency ZenithOptimedia revised its global advertising spending growth rates downward to 4.3% for 2008, compared with a 6.7% growth projection back in June. The U.S. will bear the brunt of the hit with growth this year down to 1.6% from the 3.4% projected in June. In 2009 growth will be less than 1 percent.
Amid the declines, Internet advertising will remain steady at a 23% growth rate for the next two years, ZenithOptimedia said.

That will help online video companies that snagged their seed money in the early days. Some pioneers of the business, such as Brightcove and Veoh, even say they’ll be profitable next year.“Right now the guys who have raised money and built a presence and grabbed market share are well-positioned. But I don’t see a lot of money pouring into new companies,” said Todd Dagres, founder and general partner with Spark Capital.
Deals that do come will be smaller, fewer and farther between. Also, the broader economic crisis simply compounds the economic forces already at play in online video—the business has entered a shakeout phase that will be marked by mergers, consolidations and the failure of some companies. Last month, for instance, online video firms Anystream and Voxant announced a merger.
“Companies will go under and companies will be acquired at lower prices,” he predicted. “You could probably see a number of these video sites that had high hopes start to rein in their optimism so they’d be more interested in selling, but acquirers are less likely to make acquisitions at those prices.”
Good entrepreneurs build in contingency plans for a downturn, said Raj Amin, the CEO of broadband video network HealthiNation, which has raised nearly $12 million in venture funding. That means mapping out a clear path to profitability and revenue streams to support the business as it grows.
Work-for-Hire
In addition to producing its own health and lifestyle shows for its broadband network, the company also operates as a work-for-hire shop to produce branded content for pharmaceutical companies.
“That helps fund the business,” Mr. Amin said.
The key for an existing video firm to weather the downturn is to demonstrate performance, said Ben Weinberger, CEO of video search firm Digitalsmiths, which has raised $6 million in venture funding.
“VCs are not placing short-term bets,” he said. “They are investing in your future and the market’s future. No one has a crystal ball five to eight years from now. … We all know that if you have a solid team that executes well, your chances of success are exponentially increased.”
If there is a silver lining in the economic meltdown, it’s that most video experts don’t think the dip will last too long.
“Companies that are able to weather this storm, and I do believe it’s a storm that will have an end, they come out the other side and will be in an excellent position,” Mr. Dagres said. “They’ll have cash and critical mass and they won’t be living life on the edge.”

http://www.tvweek.com:80/news/2008/10/for_web_funding_drought.php






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Monday, 13 October 2008

This is great: the man from Valparaiso, Indiana

This is what I love about blogging (and thank you for all the emails appreciating the widening of our net here at Think! from not just IHT stuff, but to the mothership, her competition and her future, wherein lies the fate of the IHT).

Back at the beginning of the month I posted on the notion that the NYT might have given their readers something more of a warning of a very clear and present danger in the financial markets.

In particular I mentioned a SEC hearing that NO MSM attended and which was central to allowing the credit derivs. market to go forth and kill us all.

(Well, not us in fact, because we are smart IHT readers who can connect the dots, as witnessed at A PLACE IN THE AUVERGNE.)

One man, it was reported much later, sent the SEC a letter at the time, telling them that what they had in mind was a really, really bad idea. He was of course ignored. And no journalist covered his remarks.

I'm pleased to announce that the man himself, Leonard D. Bole was kind enough to contact me with a copy of his letter.

And here it is: sec.gov/rules/proposed/s72103/s72103-9.pdf

Leonard, thank you and God bless you.





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Sunday, 5 October 2008

How the NYT hides financial meltdown journalistic failure


Let's just leave aside for now who is sorting out the 'financial meltdown' and the lack of penetrating questions about this (I hadn't seen that actual term, financial meltdown, used in the IHT in a headline until an Opinion piece in Friday's paper btw!!), namely an ex-Goldman Sachs chief who got us into this mess (that's him up there - yes, I know you know that, so why do the IHT keep running boring pictures of men in suits whose faces we already know? Another question...)

What blew me away from the article below, which could have been given the entire front page, was the fact that the absolutely key SEC meeting back in 2004 that got us into this thing - that the IHT now, only now, dares to refer to as a financial meltdown - was NOT attended by anyone from the MSM, INCLUDING THE NYT.

(What did get most of the IHT front page on Friday was the fighting in Pakistan; again, for anyone who follows my blog A Place in the Auvergne check out the labels Afghanistan/Pakistan and Financial Meltdown to see when I first started using those labels, when I first made the fighting in Pakistan my lead daily story and where the NYT story sits in the news cycle).

In fact a software engineer from Indiana was more on the ball about the implications of this meeting for investment banks,the credit markets and the global financial system than the entire journalistic might of the NYT, WSJ, FT etc etc etc.

And why this pretty damning admission was buried in the 19th para is another very good question as it is extremely newsworthy in and of itself.

So this is a double fault for me: being 4 years behind the news curve, and then not making that fact itself the front of the news curve.

Hello Newspaper 1.0: it's no point telling us about this meeting now, interesting as it may be for historians, whom I'm sure will do a better job of putting the past together than the IHT/NYT.

What we want - given that you know when these types of hearings are going to take place - is to have people smart enough to understand the possible implications and report on it, before the meeting takes place, not four years later.




U.S. regulator's 2004 rule let banks pile up new debt
By Stephen Labaton
Friday, October 3, 2008
"We have a good deal of comfort about the capital cushions at these firms at the moment."
- Christopher Cox, chairman of the U.S. Securities and Exchange Commission, March 11, 2008.
As rumors swirled in March that Bear Stearns faced imminent collapse, Christopher Cox was told by his staff that Bear Stearns had $17 billion in cash and other assets - more than enough to weather the storm.
Drained of most of that cash three days later, Bear Stearns was pushed into a hastily arranged merger with JPMorgan Chase - backed by a $29 billion dowry of taxpayers' money.
Within six months, other lions of Wall Street would also either disappear or transform themselves to survive the financial maelstrom - Merrill Lynch sold itself to Bank of America, Lehman Brothers filed for bankruptcy protection, and Goldman Sachs and Morgan Stanley converted themselves into commercial banks.
How could Cox have been so wrong?
Many events in Washington, on Wall Street and elsewhere around the United States have led to what has been called the most serious financial crisis since the 1930s.
But decisions made at a brief meeting on April 28, 2004, explain why the problems could spin out of control. The Securities and Exchange Commission's failure to follow through on those decisions also explains why regulators did not see what was coming.
On that bright spring afternoon, the five members of the SEC met in a basement hearing room to consider an urgent plea by the big investment banks. They wanted an exemption for their brokerage units from an old regulation that limited the amount of debt they could take on. The exemption would unshackle billions of dollars held in reserve as a cushion against losses on their investments. Those funds could then flow up to the parent company, enabling it to invest in the fast growing but opaque world of mortgage-backed securities, credit derivatives - a form of insurance for bond holders - and other exotic instruments.
Five investment banks led the charge, including Goldman Sachs, then headed by Henry Paulson Jr. Two years later, he left Goldman to become the U.S. Treasury secretary.
A lone dissenter - a software consultant and expert on risk management - weighed in from Valparaiso, Indiana, with a two-page letter to warn the commission that the change would be a grave mistake. He never heard back from Washington.
One commissioner questioned the staff about the consequences of the proposed exemption. It would only be available for the largest companies, he was reassuringly told - those with assets greater than $5 billion. "We've said these are the big guys," said one commissioner, Harvey Goldschmid, provoking nervous laughter, "but that means if anything goes wrong, it's going to be an awfully big mess."
Goldschmid, an authority on securities law from Columbia University in New York, was a behind-the-scenes adviser in 2002 to Senator Paul Sarbanes when he rewrote U.S. corporate laws after a wave of accounting scandals.
"Do we feel secure if there are these drops in capital we really will have investor protection?" Goldschmid asked.
A senior staff member said the commission would be hiring the best minds, including people with strong quantitative skills, to parse the banks' balance sheets. Annette Nazareth, the head of market regulation, reassured the commission that under the new rules, the companies for the first time could be restricted by the SEC from excessively risky activity.
"I'm very happy to support it," said Commissioner Roel Campos, a former U.S. government prosecutor and owner of a small radio broadcasting firm in Houston who then deadpanned: "And I keep my fingers crossed for the future."
The proceeding was sparsely attended - none of the major media outlets, including The New York Times, covered it.
After 55 minutes of discussion, which can be heard on the Web sites of the agency and The Times and its international edition, the International Herald Tribune, William Donaldson, then the SEC chairman and a veteran Wall Street executive, called for a vote. It was unanimous. The decision, changing what was known as the net capital rule, was completed and published in the Federal Register a few months later.
With that, the five big independent investment firms were unleashed.
In loosening the capital rules, which are supposed to provide a buffer in turbulent times, the SEC also decided to rely on the firms' own computer risk models, essentially outsourcing the job of monitoring risk to the banks. Over the following months and years, all would take advantage of the looser rules.
The leverage ratio - a measurement of how much the companies were borrowing compared to their total assets - rose sharply at Bear Stearns, to 33 to 1. In other words, for every dollar in equity, it had $33 of debt. The ratio at the other companies also rose significantly.
The 2004 decision gave the SEC, for the first time, a window on the banks' increasingly risky investments in mortgage-related securities. But the agency never took true advantage of that part of the bargain. The supervisory program under Cox was a low priority.
The SEC assigned seven people to examine the parent companies- which last year controlled financial empires with combined assets of more than $4 trillion. Since March 2007, the supervisory office has not had a director.
And as of September 2008, the office had not completed a single inspection since it was reshuffled by Cox more than a year and a half ago.
The few problems the examiners preliminarily uncovered about the riskiness of the companies' investments and their increased reliance on debt - clear signs of trouble - were all but ignored.
The SEC's division of trading and markets "became aware of numerous potential red flags prior to Bear Stearns's collapse, regarding its concentration of mortgage securities, high leverage, shortcomings of risk management in mortgage-backed securities, and lack of compliance with the spirit of certain" capital standards, said an inspector-general report on Sept. 26.
But the division "did not take actions to limit these risk factors."
The commission's decision to effectively outsource its oversight to the companies themselves fit squarely in the broader Washington culture of the past eight years under President George W. Bush.
As with other agencies, the SEC's decision was motivated by industry complaints of excessive regulation at a time of growing competition from overseas. The 2004 decision was aimed at easing new regulatory burdens that the European Union was about to impose on the foreign operations of U.S. investment banks. The Europeans said they would agree not to regulate the foreign subsidiaries of the investment banks on one condition - that the commission became the regulator of the parent companies, along with the brokerage units that the SEC already oversaw.
A 1999 law, however, had left a gap that did not give the commission explicit oversight of the parent companies. To get around that problem, and in exchange for the relaxed capital rules, the banks volunteered to let the SEC examine the books of their parent companies and subsidiaries.
A lone voice of dissent in the 2004 proceeding came from the software consultant from Indiana, who said that the computer models run by the companies - and that the regulators would be relying on - could not anticipate moments of severe market turbulence.
"With the stroke of a pen, capital requirements are removed!" the consultant, Leonard Bole, wrote to the SEC on Jan. 22, 2004. "Has the trading environment changed sufficiently since 1997, when the current requirements were enacted, that the commission is confident that current requirements in examples such as these can be disregarded?"
He said that similar computer standards had failed to protect Long-Term Capital Management, the hedge fund that collapsed in 1998, and were unable to protect companies from the market plunge of October 1987.
The SEC's most public role in policing Wall Street is its enforcement efforts. But critics say that in recent years it has failed to deter market problems.
"It seems to me the enforcement effort in recent years has fallen short of what one Supreme Court justice once called the fear of the shotgun behind the door," said Arthur Levitt Jr., who was SEC chairman in the administration of President Bill Clinton. "With this commission, the shotgun too rarely came out from behind the door."
Cox was a close ally of business groups in his 17 years as a member of the House of Representatives from one of the most conservative districts in Southern California. Cox had led the effort to rewrite securities laws to make investor lawsuits more difficult to file. He also fought against accounting rules that would give less favorable treatment to executive stock options.
Under Cox, the SEC responded to complaints by some businesses by making it more difficult for the enforcement staff to investigate and bring cases against companies. The commission has repeatedly reversed or reduced proposed settlements that companies had tentatively agreed upon. While the number of enforcement cases has risen, the number of cases involving significant players or large amounts of money has declined.
Cox dismantled a risk management office created by Donaldson that was assigned to watch for future problems. While other financial regulatory agencies criticized a blueprint by Paulson that proposed to reduce their stature - and that of the SEC - Cox did not challenge the plan, leaving it to three former Democratic and Republican commission chairmen to complain that the blueprint would neuter the commission.
In the process, Cox has surrounded himself with conservative lawyers, economists and accountants who, before the market turmoil of recent months, had embraced a far more limited vision for the commission than many of his predecessors.
On Sept. 26, the commission formally ended the 2004 program, acknowledging that it had failed to anticipate the problems at Bear Stearns and the four other major investment banks. "The last six months have made it abundantly clear that voluntary regulation does not work," Cox said.
Cox declined requests for an interview. In response to written questions, including whether he or the commission had made any mistakes over the past three years that contributed to the current crisis, he said, "There will be no shortage of retrospective analyses about what happened and what should have happened."
He said that by last March, he had concluded that the monitoring program's "metrics were inadequate."

I think this stunning journalistic failure is worthy of a bit more than a one sentence nod in para 19 and I'd love to know which media did attend, if "none of the major media outlets, including The New York Times, covered it."

The arrogance of it!

Because I'd sure like to be reading the 'minor' ones who did.

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