Here's the PR line on the Reuters deal with the International Herald Tribune (in French just to demonstrate how the IHT has persistenly failed in getting anyone in even its largest market to refer to it as either the IHT or the International Herald Tribune).
It starts with business, but the plan surely is go further.
Watch out AP.....
If wire providers make business advertising models with aggregators, what is the business model of the wire content provider and what is the business model of the aggregator.
Confused? They are.