Monday, 8 September 2008

European Parliament wants law against T Magazine

Current discussions underway in the European Parliament might have severe implications for the advertisers in T magazine - and the way its editors write.

Sexual stereotypes in ads stir EU ire

PARIS: When members of the European Parliament voted last week to scold advertisers for "sexual stereotyping," they had some pretty obvious targets. One was a print ad for Dolce & Gabbana featuring a woman in spike heels pinned to the ground and surrounded by sweaty men in tight jeans.
But their ire was also directed at more prosaic images, among them an advertising icon - the 1950s Mr. Clean, a typecast implying, apparently, that only a strong man is powerful enough to tackle dirt.
The Parliament voted 504 to 110 to adopt a nonbinding report on gender stereotypes in advertising in an attempt to prod the industry to discuss the practice. That debate might well lead to legally binding legislation, according to Mary Honeyball, a British lawmaker and a member of the Women's Rights and Gender Equality Committee, which developed the report.
"What I think it might do is encourage the industry in member states of Europe to improve," she said. "The report was passed by a big majority and so there's obviously recognition that there is a need to look at this. There is unacceptable stereotyping."
The concern, according to the committee report, is that stereotypes in advertising can "straitjacket women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes."


International Herald Tribune
New York Times

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