Sunday, 7 September 2008

Gap Widens in Online Advertising (WSJ)

By Jessica E. Vascellaro
Word Count: 746 Companies Featured in This Article: Google, Yahoo, Microsoft, Time Warner, Hewlett-Packard,

Spending on Internet advertising is climbing at a healthy clip -- rising 20% in the U.S. in the second quarter -- and growth forecasts are strong despite the weak economy. But that growth isn't being enjoyed by everyone.

The gap is widening between spending on simple search ads, Google Inc.'s core turf, and spending on flashier display ads, which companies such as Yahoo Inc. and Microsoft Corp. had hoped to use to gain ground on Google.

Faced with a slowing economy, advertisers are sticking to what they view as the safest way to reach online customers directly: the plain text ...

International Herald Tribune
New York Times

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