Wednesday 15 October 2008

Marketers Cut Back on Digital Media (WSJ)


Financial woes likely will derail the growth of a slew of advertising technologies that until recently were being hailed as the next big thing.
In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these "experimental" budgets are among the first to hit the cutting-room floor.



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