Lots and lots and lots of people and companies lose a packet in a recession/depression. But lots of others make a bundle. No time for the faint hearted. Invest in your future or die.
November Continues The Monthlies' Ad-Page Recession (-14.09%).
In an earlier era, publishers might have asked, Brother can you spare a page?, because the poor differentials look 1930s-ish. A little solace, though, comes from increased integrated-marketing programs, which means that publishers are less dependent on pages in 2008 than they were in 1933, though we note that in spite of that being the "core" of the Depression, both Newsweek and Esquire launched. Amidst all the November minuses is a nice plus in Self (+25.00%), as vp/publisher Kim Kelleher will celebrate 2008 with the August birth of her second son and--maybe--an up year (+1.27% through November). Fast Company publisher Christine Osekoski is a shoo-in to end her first full year up (+26.83% through November), but Playboy publisher (since January 2006) Lou Mohn's +26.31% November could not prevent Playboy Enterprises stock from trading at near its $1.70-per-share low. Unhappy post-anniversary... to Harper's Bazaar senior vp/publishing director Valerie Salembier, with November's -23.24% competing with last year's 140th-birthday celebration. See minonline for November's monthly chart. See the complete chart in min.
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