Wednesday, 22 October 2008

Luxury brands and 2009 Advertising forecasts for IHT

There is a hardly a piece of good news for anyone putting together a 2009 advertising budget for the IHT.

But for the IHT a couple of headlines caught my eye hard.

Japanese buy less, and European fashion houses suffer

Outlook seen challenging for luxury goods in 2009
http://www.iht.com/articles/reuters/2008/10/21/business/OUKBS-UK-LUXURY-OUTLOOK.php


Luxury brands, fashion and renewable energy have been the backbone of the IHT's 2008 advertising revenue, and all are in retreat.

Time to re-do those forecasts - again. But where are the cost cuts going to come from? Over at the FT, there is news of 60 layoffs.

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