The CNN International Edition Model

I'll leave it to Think! reader OPL to handle this one:

"So what are we to expect in the future? Could a look at another major global U.S.-based news organization enlighten us?

Should we expect a set-up as akward as the long lived--but never really streamlined--relationship CNN domestic has with its international arm both online and on air?

• Never really coordinated
• Little recognition of global audience coming from U.S.-produced programming and web content
• The U.S. feed always taking precedence over the international one (especially visible during live events when reporters first report to CNN domestic)
• Most reporters deliver U.S. perspective
• And how could I forget the misguided billing of Larry King Live as their flaship « international » talk show for over 20 years..."

LET'S SINCERELY HOPE NOT, BUT WHAT CNN DID TRY AND DO WITH THEIR INTERNATIONAL EDITION WAS DO IT ON THE CHEAP.

AND BOY DID IT SHOW.

AND I ACTUALLY THINK THAT THEY THINK IT IS CREDIBLE.

THINGS CAN LOOK THAT WAY WHEN YOUR HEAD OFFICE IS THAT GLOBAL NODAL POINT - ATLANTA.