Mr. Oreskes addressed people like the ones who run the timesonline.co.uk and accused bloggers of riffing off MSM.
It's true, they do, but the working presumption behind his comments was that MSM is somehow accurate.
The timesonline.co.uk story about the IHT/Reuters deal was not accurate in its interpretation of the deal, nor its analysis (at least I don't think so), but Oreskes is right: bloggers riff of MSM for sure.
'Will Reuters help NYT fight News Corp.?
A ferocious competitor has just bought his way into your space, and he seems certain to press his newly acquired advantage. What do you do? If you're the New York Times Co., fearing even stiffer competition on the business news front from a Wall Street Journal owned by Rupert Murdoch's News Corp., maybe you look for an ally. That's the gist of this piece from the U.K.'s Times, which says that Monday's deal between Reuters and the NYT-owned International Herald Tribune may pave the way for one between Reuters and the NYT itself. — Kenneth Klee'
That's a bad riff Kenneth.