Here's top of the line business idea for new International Herald Tribune publisher, fresh from India.
I'll leave someone more qualified than me to explain the concept:
I thought it was a joke when I first heard about it. A newspaper publisher offering to take an equity stake in companies that wanted to advertise in the paper. But that's exactly what the Times of India (with a circulation of 2.4 million, the world's largest-selling English broadsheet daily) is doing with something it calls Private Treaties. And it's not some secret backroom deal, either. It's all spelled out clearly on TimesPrivateTreaties.com (complete with a section labeled "Investment Philosopy" - that's not a typo on my part, as you can see above).