Tuesday, 22 January 2008

Promote audience participation, not free-for-all forums

In a posting on Mediashift last week, new media analyst Mark Glaser considers how The New York Times and BusinessWeek have embraced audience participation, but are still figuring out how to harness its power and moderate the discussion effectively.
The concern for many news sites at this point is not whether to let the audience participate, but how to do so without delving into all-open forums that quickly degenerate and require costly moderation.


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