I wonder if the International Herald Tribune would have touted its Business with Reuters deal with quite the air of exclusivity it had about it, had they known that:
a) a few days later, Reuters would announce that they would be providing video content to the the FT
b) a few weeks after that Reuters would announced that they would be providing video content to just about anyone. Here's a headline from Beet TV from Monday:
Reuters to Make the Web News-Video-Rich as it Opens Vast Resources to Online Publishers
I have to presume no-one at the IHT was under the impression this was an exclusive deal, but that is rather how it came accross to us uninformed readers. Me, at least.